John Smith's - No Nonsense

Winner of two golds and a silver at the British Arrows awards  (including gold for best 30 second commercial of the year)

In book at D&AD.

Winner of 3 x Creative Circle Awards.

N.B. This campaign was created looooong before Droga5's No Bollocks campaign for Newcastle Brown Ale.

Client: John Smith's beer
Role: Copywriter